As such, I have been exposed to quite a lot of terrible marketing campaigns. On a basic level there are three types of poor advertisements. If an ad is obscure in its message and relation to the product or service it is hardly effective. In addition to this, an advertisement that is dishonest about the true benefits of their product or service must be counter productive. A final irritating advertisement style is one that attempts to annoy a consumer into buying their product.
There is one famous advertisement that employs this last method. It is so loud and brash that it would be impossible to ignore. It revels in how cheap the presentation is and the obnoxious presenter is encouraged to irk the listening in every possible way. Is this truly an effective marketing method? Whenever I see these advertisements I take a silent vow to never give them money and thus punish them for their negative marketing techniques. It cannot be denied that the brand is well known on the back of these ads, just not well respected.
All of this was put into stark contrast when I visited a company that has one of the best marketing departments in the world. They use clever and unique ploys. They do not try to bully the consumer or even try to make outlandish claims about their products. Instead, they generally use humour and guile to convince people that they are deserving of our money and this is the benefit of positive marketing campaigns.
Even if we are being tricked into giving up our money, at least we feel good about it.
-The English Student
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