Sunday, December 9, 2007

In Rainbows: Retrospective

Music is valuable.

Over the past few months, Radiohead have offered "In Rainbows", their latest work as a download from their website. The price of said album is "up to you". With the period of availability coming to a close tomorrow, it's a good idea to take a look back on this revolutionary method of distribution. Some paid, some did not. Those who did sent out two messages.

Record companies are no longer relevant to the music industry. Should musicians decide to hire independent advertising agencies for publicity purposes, these companies would become redundant. In fact, the outdated format of CDs is the only thing these conglomerates have to offer anymore. Hopefully this will finally ensure that artists are the ones gaining the greatest profit from their labour.

Music is valuable. The internet has been blamed for a drop in sales due to the availabilty of illegal torrents. But if Radiohead release positive sales numbers, this will certainly be disproven. If given the opportunity to pay a fair price for music, I for one will jump at the chance. As Jonny Greenwood said, "stop for a few seconds and think about what music is worth".

The music industry is in a storm. When the clouds disperse, I hope we see more Rainbows on the horizon.

-The English Student

No comments: